New 2018 Kia Ceed teased in sketch ahead of Geneva reveal

Third-generation Kia Ceed to debut at Geneva, with the five-door hatch set to star alongside a potential shooting brake estate.

Kia has issued a sketch of the third generation Ceed, ahead of its debut at the 2018 Geneva Motor Show next month.

The Korean brand’s VW Golf and Ford Focus rival seems set to get looks that are evolutionary and yet more dramatic, with an update to Kia’s family front grille along with sleeker headlights and a deeply scalloped front bumper.

Kia says the five-door variant of the car will be present in Geneva, alongside “another member” of the Ceed family. The three-door is expected to be dropped, but the new model could be a shooting brake estate to be sold alongside a third-generation Ceed SW. A Ceed crossover will also arrive to rival the Mercedes GLA.

Kia has also confirmed that it is dropping the controversial apostrophe from the middle of the Ceed name.

The new teaser comes only days after Auto Express’s spy photographers gave us our first look inside the production version of the next Ceed.

Grabbed during a break in the car’s winter test programme, the images showed that Kia plans to bring the Ceed up to date by offering a larger infotainment display – and by relocating it from halfway up the centre console to a more elevated position, where it will be flanked by a pair of air vents.

The rest of the test mule’s interior was suitably well used, although the car’s steering wheel looked chunkier than on the current Ceed, and there also appeared to be a speaker embedded into the top of the dashboard. Sockets for USB, AUX-IN and an SD card were also visible, at the base of the centre console.

Despite not being fully revealed until next month, we’ve already seen the standard hatchback testing on European roads. The totally revamped Ceed follows the launch of Kia’s new Rio supermini, but even under heavy disguise it’s evident that the new hatchback will take many of its design cues from its smaller sibling. Familiar LED daytime running lights and a more upright bonnet can be spotted under the wrapping.

Kia’s marketing boss, Artur Martins, told us: “The five-door hatch is the five-door hatch – it will not be very different to what you know. We are going to have very big improvements over the old hatch, but we need to look at it with a broader perspective to see how Cee’d as a range can fit all the needs of consumers in that segment.”

Keen observers will spot a similar windowline to the new Hyundai i30. It’s not a coincidence – the two models will be heavily related once again as part of the Hyundai Group’s shared platforms, with the Ceed set to use the i30’s underpinnings and many of the same turbo petrol and diesel engines. Martins denied any chance of a Kia to rival the recently announced i30 Fastback coupe, however.

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