Vespa have teamed up with charitable organisation RED to produce a (Vespa 946)RED and (Vespa)RED VXL scooter. Matching the Italian flair and style with the charity’s distinctive red colour scheme is seemingly a match made in heaven.
Vespa are the first automotive company to be involved with the organisation.
The (Vespa 946)RED is a limited edition 125cc four-stroke scooter that’s available for the European market. It is based on a traditional design and has a monocoque frame, ABS and also traction control. The (Vespa)RED VXL is a 125cc model that’s available for the Indian market. It features the distinctive Italian flair with the distinctive (RED) colour scheme.
— Vespa India (@Vespa_IN) October 3, 2017
Speaking about the VXL, CEO and Managing Director of Piaggio Vehicles Private Limited (PVPL, Piaggio India), Diego Graffi said, “This is an important step for the Vespa brand in India and a matter of great pride for us to introduce this new version. In India, the Vespa brand is growing and aims to establish a front-line position in the premium segment of the scooter market.
“Through our partnership with RED and the work of the Global Fund in India, we can help create an environment where people are better equipped to fight preventable and treatable diseases.”
For each (Vespa 946)RED sold, $150 will be donated to The Global Fund and will provide more than 500 days of HIV/AIDS medication which can also prevent the deadly virus being passed from a mother living with HIV to her unborn child. For each (Vespa)RED VXL that’s purchased, 50 dollars will be donated, meaning that each vehicle sold will provide more than 165 days of HIV medication.
Alongside the scooters, there is also a range of Vespa-branded accompanying merchandise available. This includes a leather scooter bag for the 946 and an open face helmet, both finished in the distinctive RED finish, obviously.
(RED) was set up IN 2006 by U2’s Bono and Bobby Shriver, who’s the nephew of former U.S. President John F. Kennedy. The charity works to help fight AIDS by harnessing the power of big brands and working alongside them to help raise awareness and money to support The Global Fund’s work. They have launched products with worldwide brand leaders such as Apple, Beats, Le Cruset and proceeds from The Killers’ album “Don’t waste your wishes” went to the charity.