Fifteen years after the rebirth of the Mini

Fifteen years ago at the factory in Oxford came the first copy of the new generation of the iconic Mini, BMW once again revived British brand.


The plant in Oxford today marks the fifteen years after the first copy of the new generation out of production strips on 26 April 2001. BMW Group took over ownership of the factory in 1994. Over 2.5 million copies of the new generation of the Mini were produced before in Oxford, and later this year is expected to be exceeded and the figure of three million copys. Four from the five cars of the brand are intended for export to over 110 countries worldwide.

In the first year were sold nearly 40,000 copies of the “new” Mini, and the last year sales  reach to only 340,000 copies. For this success certainly it was decisive and the expansion of supply with various models performances including crossover and coupe, besides traditional koroserial versions of the Mini. Every day in Oxford are produced approximately 1,000 copies of the Mini based on an individual order of the client.
Production of cars in Oxford dating back to 1913

The plant in Oxford dating back to 1913, when the designer, entrepreneur and philanthropist William Morris produced his first car, “Bullnose” Morris. The original Mini was produced between 1959 and 1968, reaching peak production of 94,889 vehicles in 1966.

Over 4,500 people are employed at the plant in producing kombis and limizines with three- and five-door, the Clubman wagon and its version with all-wheel drive All4, as well as top-model Mini John Cooper Works. Three factories make up the production chain in Britain. Birmingham produce engines, Swindon drafted karoserial panels and modules for the composition of the body, painting and final assembly to follow in Oxford. Cabriolet for the first time coming from the Netherlands, while the current Countryman is in charge of the Magna plant in Graz, Austria.


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