Fifteen years ago at the factory in Oxford came the first copy of the new generation of the iconic Mini, BMW once again revived British brand.
In the first year were sold nearly 40,000 copies of the “new” Mini, and the last year sales reach to only 340,000 copies. For this success certainly it was decisive and the expansion of supply with various models performances including crossover and coupe, besides traditional koroserial versions of the Mini. Every day in Oxford are produced approximately 1,000 copies of the Mini based on an individual order of the client.
The plant in Oxford dating back to 1913, when the designer, entrepreneur and philanthropist William Morris produced his first car, “Bullnose” Morris. The original Mini was produced between 1959 and 1968, reaching peak production of 94,889 vehicles in 1966.
Over 4,500 people are employed at the plant in producing kombis and limizines with three- and five-door, the Clubman wagon and its version with all-wheel drive All4, as well as top-model Mini John Cooper Works. Three factories make up the production chain in Britain. Birmingham produce engines, Swindon drafted karoserial panels and modules for the composition of the body, painting and final assembly to follow in Oxford. Cabriolet for the first time coming from the Netherlands, while the current Countryman is in charge of the Magna plant in Graz, Austria.